Case study · FYLD

Prototyping direct citizen action

FYLD is an established, international AI platform connecting workers, engineers and managers on utility, civil and energy field operations. Chapeau! designed FYLD ShowMe: a proof of concept that extends that same AI system to citizens reporting an issue or requesting a service.

FYLD ShowMe recording a leaking pipe against a brick wall, with 'Talk it as you film it' guidance on screen
12+
Stakeholders and clients interviewed to shape the product
Market-ready
Interactive prototype delivered on a tight timeline
Global rollout
FYLD ShowMe is now expanding across utilities markets worldwide
Sector
Utility, civil & energy field services
Systems
Citizen-facing reporting flow · Stakeholder-informed IA · Interactive sales prototype
Chapeau! role
Research · Product strategy · Prototype design
Timeline
6 weeks
Problem

FYLD's AI stopped at the company's edge

FYLD's platform already connected workers, engineers and managers in the field. But the public had no way in: a citizen who spotted a leak or needed a utility service still had no direct channel into that system, and the new product built to fix that didn't exist yet.

The gap

01

No channel for citizens

FYLD's AI connected the people doing the work, not the public reporting the problem in the first place.

Public locked out
02

A sale, not just a build

FYLD needed more than working software: a prototype polished enough to demonstrate and sell the concept to governments and utility companies.

Built to pitch
03

Requirements, not yet defined

The new product's scope and features didn't exist on paper. They had to be defined from scratch, alongside FYLD, before anything could be designed.

Starting from zero
Approach

Interviews first, then the interface

A prototype built on guesses wouldn't have survived a sales pitch. Chapeau! ran a full design-thinking process with FYLD, then compressed it into a working product on a tight timeline.

How it came together

01

Over a dozen stakeholder interviews

Chapeau! interviewed more than a dozen stakeholders and clients to understand how citizens would realistically report a utility issue in the field.

Grounded in research
02

Requirements defined together

Chapeau! collaborated directly with FYLD to define the business requirements and product features behind ShowMe, from nothing.

Built with the client
03

Design thinking, under a deadline

A structured design-thinking process turned that research into a citizen-facing flow, fast, on a tight timeline.

Speed without guessing
04

Built to demonstrate, not just to work

The prototype was made interactive and market-ready, tuned for the specific job of winning a room full of governments and utility companies.

Built to close
FYLD ShowMe onboarding screen and Film & Talk instructions guiding a citizen through the Film It, Map It, Send It flow
Citizens film and narrate the issue on site, guided step by step
FYLD ShowMe's three-step flow: recording the issue, pinning its location on a map, and reviewing before send
Location capture and a final review before the report is sent
Takeaways

From pitch deck to global rollout

The prototype did the one job it needed to do: it sold. FYLD ShowMe has since moved from proof of concept to a live product expanding across the utilities sector.

What it unlocked

01

It sold the concept

The interactive prototype gave FYLD what it needed to demonstrate and sell ShowMe to governments and utility companies around the world.

Won the room
02

Now shipping, not just pitched

FYLD ShowMe is ready for rollout in several regions of the globe, extending the reporting experience Chapeau! designed for the proof of concept.

Live today
03

One AI system, extended

ShowMe reuses FYLD's existing AI backbone rather than becoming a disconnected side product, so citizen reports plug directly into the same system field crews already use.

Extended, not bolted on

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